The storytelling studio
Journalist and content marketing writer Thessa Lageman writes articles for magazines and other publications.
MY clients
your story,
my words
There are stories everywhere you look. Your company or organisation is full of them too. And it is precisely these stories that make such a powerful form of communication. Stories can last for generations, connect, create commitment and strengthen brands.
Are you looking for stories for your magazine or other (online) publication? Do you lack the time to take interviews and write articles? Or would you just rather leave it to an expert?
I’m here to help. As an experienced journalist and content marketing writer, I write stories that’ll keep you reading from start to finish, for a wide range of companies, organisations, government bodies and journalistic media. I also help international media with reporting, fixing and research in The Netherlands, for example, The New York Times, The Washington Post and Al Jazeera.
Articles in Dutch or English
Do you want your article written in Dutch or English? Or do you need an interview conducted in English? I can help with that too. I have plenty of experience. I’ve written for English-language media like the BBC and The Guardian. I’ve earned a C2 proficiency certificate at the highest University of Cambridge level. And I always have my English texts double-checked by a native professional editor from my own network.
Looking for a journalist or content marketing writer? My services:
Writing articles
Do you need a background story, personal interview, content marketing story, customer story, news or press release? I write articles that inspire and motivate people to take action, in clear language and with an eye for your target group.
Photos with articles
Photos are a perfect means to support a story. I can provide photos with my articles, like a portrait shot of the interviewee. You can find examples of my journalistic photography here.
Content marketing and communication agencies
Are you looking for a journalist or content marketing writer for your pool of freelancers? I enjoy working with content marketing and communication agencies. Interested to see how we could work together? Then get in touch!
what do you need For your publication?
Content marketing stories
Content marketing stories do not directly promote a product or service. You can find them in (online) magazines or company websites. They usually contain interesting or useful information creating a positive association with a brand. Both staff and external experts feature in these stories.
Example: Wärtsilä: Swipe right for circular economy.
Case studies / customer stories
A case study or customer story is a bit like a testimonial from a customer. For example, about a problem solved. The information is more convincing than when told by the company or organisation themselves.
Example (Dutch): ABN AMRO: Elektrisch de steden bevoorraden.
Interviews
A personal interview focuses on the opinions, feelings and ideas of an interviewee. It gives readers a chance to get to know the person. It can be an in-depth interview of several pages for a newspaper or magazine or a shorter article in a staff magazine or website. Interviews can also be less personal and more geared toward a specific subject.
Example: Al Jazeera English: The cemetery of unknown refugees from the Mediterranean.
Feature stories
A feature or background story goes further than a news article; there is more room for details, information, tone and quotations. The author describes a place and what is happening there. Although this type of article is mainly found in journalistic media, organisations and companies also regularly use this genre, for example, in event coverage.
Example: BBC: Creating a buzz: Using bees to pull people out of poverty.
News items and press releases
Most companies and organisations regularly have interesting news for their target group, colleagues or a wider audience. For example, a new research study, product, interesting development or event. The news item can be part of a newsletter, website, or press release.
Example: Deltares: Managing flood and drought risks around the world better.
Advertorials
An advertorial can be found in a newspaper, magazine or website. It’s a combination of the words ‘advertisement’ and ‘editorial’. It’s an advertisement for a product or service, but presented as an article, often with interesting information or useful tips.
Example: Discover Benelux Magazine: The Netherlands’ most sustainable hotel.
White papers
A white paper explains how a product, service, technology or government policy solves a specific problem. It is typically between five and 25 pages and informs and convinces based on facts. Readers can usually download a white paper after providing an email address.
Example (in Dutch): ENTRNCE: Vertaal de RES-doelstellingen naar concreet beleid.
WHAT CLIENTS SAY
About me: experienced Dutch journalist and content marketing writer
Behind The Storytelling Studio is freelance journalist and content marketing writer Thessa Lageman. I have a broad world view, I love interviewing people, turning interviews into great stories and continuously developing my skills in my field.
I can write about anything, but I particularly focus on societal themes such as refugees, human rights, research, health care, the environment, sustainability, energy, the circular economy and innovation. I enjoy making complex subjects easy to understand in a clear and smooth writing style.
Reliability is one of my most important core values. As a client, you can count on me. As a content marketing writer and journalist, I read, interview, write, edit and proofread within the set deadline. Likewise, I like clients who I can count on, who plan assignments in advance and with whom I can build a long-term, pleasant working relationship.