The storytelling studio

 

Journalist and content marketing writer Thessa Lageman writes articles for magazines and other publications that’ll keep you reading from start to finish. 

The power of your story

There are stories everywhere you look. Your company or organisation is full of them too. And it is precisely these stories that make such a powerful form of communication. Stories can last for generations, connect, create commitment and strengthen brands. 

Are you looking for stories for your magazine or other (online) publication? Do you lack the time to take interviews and write articles? Or would you just rather leave it to an expert?

I’m here to help. As an experienced journalist and content marketing writer, I write thought-provoking stories that read well, for a wide range of companies, organisations, government bodies and journalistic media. I also help  international media with reporting, fixing and research in The Netherlands, for example The New York Times and Al Jazeera.

Articles in Dutch or English

Do you want your article written in Dutch or English? Or do you need an interview conducted in English? I can help with that too. I have plenty of experience. I’ve written for English-language media like the BBC and The Guardian. I’ve earned a C2 proficiency certificate at the highest University of Cambridge level. And I always have my English texts double-checked by a native professional editor from my own network.

MY clients

Looking for a journalist or content marketing writer? My services:

Writing articles

Do you need a background story, personal interview, content marketing story, customer story, news or press release? I write articles that inspire and motivate people to take action, in clear language and with an eye for your target group.

Photos with articles

Photos are a perfect means to support a story. I can provide photos with my articles, like a portrait shot of the interviewee. You can find examples of my journalistic photography here.

Content marketing and communication agencies

Are you looking for a journalist or content marketing writer for your pool of freelancers? I enjoy working with content marketing and communication agencies. Interested to see how we could work together? Then get in touch!

what do you need For your publication?

Content marketing stories

Content marketing stories do not directly promote a product or service. You can find them in (online) magazines or company websites. They usually contain interesting or useful information creating a positive association with a brand. Both staff and external experts feature in these stories.

Example: Wärtsilä: Swipe right for circular economy. 

Case studies / customer stories

A case study or customer story is a bit like a testimonial from a customer. For example, about a problem solved. The information is more convincing than when told by the company or organisation themselves.

Example (Dutch): ABN AMRO: Elektrisch de steden bevoorraden.

Interviews

A personal interview focuses on the opinions, feelings and ideas of an interviewee. It gives readers a chance to get to know the person. It can be an in-depth interview of several pages for a newspaper or magazine or a shorter article in a staff magazine or website. Interviews can also be less personal and more geared toward a specific subject.

Example: Al Jazeera English: The cemetery of unknown refugees from the Mediterranean.

Feature stories

A feature or background story goes further than a news article; there is more room for details, information, tone and quotations. The author describes a place and what is happening there. Although this type of article is mainly found in journalistic media, organisations and companies also regularly use this genre, for example, in event coverage.

Example: BBC: Creating a buzz: Using bees to pull people out of poverty.

News items and press releases

Most companies and organisations regularly have interesting news for their target group, colleagues or a wider audience. For example, a new research study, product, interesting development or event. The news item can be part of a newsletter, website, or press release.

Example: Deltares: Managing flood and drought risks around the world better.

Advertorials

An advertorial can be found in a newspaper, magazine or website. It’s a combination of the words ‘advertisement’ and ‘editorial’. It’s an advertisement for a product or service, but presented as an article, often with interesting information or useful tips.

Example: Discover Benelux Magazine: The Netherlands’ most sustainable hotel.

White papers

A white paper explains how a product, service, technology or government policy solves a specific problem. It is typically between five and 25 pages and informs and convinces based on facts. Readers can usually download a white paper after providing an email address.

WHAT CLIENTS SAY

“I edit the BBC News Website’s entrepreneurship and small business features. I recently commissioned Thessa to write a feature on the Tunisian wine industry. Thessa got in touch to pitch the idea, and then wrote an excellent feature ahead of the deadline. I would not hesitate to commission her again.”

– Will Smale, Business reporter BBC News

“Thessa heeft nieuwe webteksten geschreven over het wetenschappelijk onderzoek en de onderzoeksorganisatie van het Leids Universitair Medisch Centrum (LUMC). Ze schreef zowel teksten voor het grote publiek als voor peers, veelal Engelstalig. Dit deed ze in nauw overleg met haar projectteam en de verantwoordelijke wetenschappers. Thessa werkt planmatig, snel en zorgvuldig. Ze is heel zelfstandig, maar overlegt als het nodig is. En niet onbelangrijk… Thessa heeft een fijne, vlotte pen. Ik kan Thessa van harte aanbevelen aan iedereen die lastige (wetenschappelijke) materie wil laten omzetten in toegankelijke, begrijpelijke teksten.”

– Klaas Verweij, Hoofd online communicatie en redactie Leiden University Medical Center (LUMC)

“Thessa heeft zich voor het ANP bij herhaling bewezen als een kundig en gedreven journaliste. Zo leverde zij, tot volle tevredenheid, rond de verkiezingen in Tunesië en na de terreuraanslag in Sousse in juni 2015 uitgebreide en heldere berichtgeving.”

– Rob van Rooijen, Chef ANP Nieuws (Algemeen Nederlands Persbureau)

“Thessa Lageman was part of our campaigns and communications team at several instances in the last couple of years. She produced different materials for us, from in depth articles to online content. We have come to know her as very professional and thorough. Thessa has extensive knowledge of middle eastern subjects which she translates into approachable and informative texts.”

– Saskia Grootegoed, Online Campagnes & Communicatie Manager Amnesty International

“Thessa is a conscientious hard worker. She puts a lot of effort in preparing for interviews, is modest but determined, calm but critical and works long hours without complaining. Furthermore she is a brave and independent journalist, that can be funny too.”

– Wieneke Gunneweg, hoofdredacteur Erasmus Magazine, Erasmus Universiteit Rotterdam

“Thessa and I have worked together several times; she has written interesting texts and proved to be always reliable and efficient. A pleasure to work with such a professional journalist. I will certainly come back to her when new opportunities appear!”

– Maria Gallo, Project Manager Tipik Communication Agency, Brussels

“Thessa has been an integral part of our content creation program for a major cruise line. Time and again, she’s shown us she can reliably manage the high volumes of very detailed content under deadline while meeting — and often exceeding — the high standards of both our client and our internal editing team. If you need an expert writer for travel content on Europe and the Middle East, there’s no question: Thessa should be at the top of your who’s-who list.”

​- Jesse Mack, Senior Editorial Manager Skyword Content Marketing Platform.

“Thessa has been a valued contributor to Discover Benelux magazine since July 2016. She is a very skilled writer and adapted to our house style with ease. Quick to respond and reliable, she produces articles that are informative, accurate and a pleasure to read.”

– Anna Villeleger, Editor-in-chief Discover Benelux magazine.

About me: experienced journalist and content marketing writer with a global focus

Behind The Storytelling Studio is freelance journalist and content marketing writer Thessa Lageman. I have a broad world view, I love interviewing people, turning interviews into great stories and continuously developing my skills in my field.

I can write about anything, but I particularly focus on societal themes such as refugees, human rights, research, health care, the environment, sustainability, energy, the circular economy and innovation. I enjoy making complex subjects easy to understand in a clear and smooth writing style.

Reliability is one of my most important core values. As a client, you can count on me. As a content marketing writer and journalist, I read, interview, write, edit and proofread within the set deadline. Likewise, I like clients who I can count on, who plan assignments in advance and with whom I can build a long-term, pleasant working relationship.